A wayfinding system that learns for Mimar Sinan

Signage that rewrites itself each term based on where people actually got lost — measured, not guessed.

Mimar Sinan University Istanbul 2023 identity, interactive

Anonymous counters at forty junctions record hesitation: people who stop, turn around, or double back. Once a term the signage is re-cut from that data.

After three terms the campus needed 40% fewer signs than when we started.

Client
Mimar Sinan University
System design
WAID Studio
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